Borislav Valchanov is the founder of the company and the WEEDNESS CBD brand, serving as the Chief Executive Officer. WEEDNESS CBD has been a leader in the medical cannabis sector for over 5 years.  

Let's go back to 2017, when during one of his trips, the founder discovered a small CBD-dedicated shop in a city in Switzerland. Intrigued by curiosity and eager to learn more, he entered the establishment, where he was courteously greeted with an explanation about the properties and beneficial effects of CBD, emphasizing that it doesn't induce psychoactive effects. From that point, the decision was made to delve deeper into understanding this cannabinoid by turning to various sources in the United States, including blogs and informational websites. This was because in Europe, particularly in Spain, where the founder resided at that time, the legality of CBD was still in its early stages of development.

This is how he gradually acquired the necessary knowledge and delved into researching CBD and its benefits at deeper levels. Given the controversial nature of CBD, it sparked interest and questions among friends and acquaintances. For most of them, the word "cannabinoide," derived from "cannabis," was associated with "drug."

This was understandable due to the lack of information and the societal taboo surrounding the plant. As time passed, the brand's concept evolved significantly. The founder connected and collaborated with experts possessing deeper knowledge and experience in the CBD industry. He engaged with informants who had visited places like California, Switzerland, and the Czech Republic—locations where cannabis culture was notably more developed. Our history and mission will be presented in detail next.